BOB ROSS

Wealth Management Advisor

Bob Ross is a Wealth Management Advisor with Veritas Financial Partners. Since entering the financial services industry in 2010, Bob has dedicated his career to helping individuals, families, and business owners build lasting financial security. He has held leadership roles within several advisory firms and brings a depth of experience in investment management, insurance solutions, and advanced planning strategies.

Bob is known for simplifying complex financial challenges and collaborating with a team of specialists to deliver high-touch, tax-smart advice. His passion lies in creating customized strategies that help clients reduce taxes, protect their assets, and build multi-generational wealth.

“My mission is to develop enduring relationships with clients by providing expert guidance for a lifetime of financial security.”

Bob earned his B.A. in Business Administration from the University of Florida. He has lived in Hoover, Alabama since 2008 with his wife, Jen, and their three children. The Ross family is active at Hunter Street Baptist Church and involved in local youth sports. Outside of work, Bob enjoys strength training, woodworking, and spending quality time with his family.