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      <image:title>Meet The Team</image:title>
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      <image:title>Meet The Team</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627d7174ba73a43e39b7f4c8/9401d93d-bd7b-4f64-94c6-a9a7b130b71b/stewart+headshot.jpg</image:loc>
      <image:title>Meet The Team</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627d7174ba73a43e39b7f4c8/c3920936-bf42-4432-b2f5-57ff295b7381/VERITAS2025-14.jpg</image:loc>
      <image:title>Meet The Team</image:title>
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      <image:title>Meet The Team</image:title>
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      <image:title>Meet The Team</image:title>
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      <image:title>Meet The Team</image:title>
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  <url>
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    <lastmod>2025-07-09</lastmod>
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  <url>
    <loc>https://www.veritasfp.com/trent-geringer</loc>
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    <lastmod>2026-01-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627d7174ba73a43e39b7f4c8/c89db77e-b860-417b-9813-aecd68c23fbd/trent+headshot.jpg</image:loc>
      <image:title>Trent Geringer Bio - TRENT GERINGER, CLU, RICP</image:title>
      <image:caption>Wealth Management Advisor With over 20 years of experience in the financial advising and wealth management industry, Trent L. Geringer prides himself on his ability to think outside of the box to develop an individualized investment plan for each client, consistently bringing fresh ideas to the table. A founding partner of Veritas Financial Partners, Trent personally specializes in the investment needs of small business owners, medical professionals, those approaching their retirement years, and those in retirement distribution planning, using his experience and drive to help his clients realize their financial goals and dreams. “I feel tremendous professional satisfaction when working with clients to implement a strategy to realize their goals and dreams for themselves, their family, and their business. Every client is different; I enjoy developing individualized analyses and plans and am passionate about helping people fulfill THEIR goals - not those that society sets for them.” Trent earned a BS major in Finance (with a concentration in investment management) and a minor in Economics in 2004 from the University of Alabama; additionally, he obtained CLU designation through The American College in January 2016 and RICP designation through The American College in January 2017. His goal-oriented, balanced approach to financial analysis and planning has resulted in numerous awards and multiple qualifications for both Massachusetts Mutual Life Insurance Company’s (MassMutual) Blue Chip Council, in 2017 – 2019 and 2021-present, and MDRT, from 2010-present. Not only is Trent a devoted husband to wife Ashley, and a father to two daughters, Caroline and Catelyn, and a dog, Maggie.  Music is important to him; he plays both the bass guitar and drums. He rarely misses the opportunity to attend University of Alabama football events, or cheer on his favorite professional baseball team, the Boston Red Sox.</image:caption>
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    <lastmod>2025-10-20</lastmod>
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      <image:title>Tyler Vann Bio - TYLER VANN, JD*</image:title>
      <image:caption>Director or Research and Strategy Tyler began practicing estate and business law in 2006 after studying at The University of Alabama and Mississippi College School of Law. As Director of Research &amp; Strategy for Veritas, he uses his critical and analytical thinking skills to objectively assess clients’ financial situations and then collaborates with other financial professionals to construct clear, customized, dynamic financial strategies. “I’ve always enjoyed solving problems. The greatest satisfaction that I think we get from our work is when the client sees the ‘light at the end of the tunnel’ and they no longer have to worry about whether or not they have a strategy for what could happen.” A past officer for the Tuscaloosa County Bar Association and a member of the Advisory Board at a previous employer, Tyler is well-known for being detailed, precise and thorough. “I like to get my wheels turning and look at matters from all angles. I also understand that communication is key to helping people – you not only need powerful ideas, but you also need to articulate them clearly.” Tyler is married with two children and has a variety of interests and pursuits: vacationing at the beach, enjoying outdoor activities, coaching his children’s little league teams, drawing, and cooking barbeque. “Anything that makes my family smile is what I like to do.” *Licensed but not practicing on behalf of MML Investors Services, LLC. or its affiliated companies.</image:caption>
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    <loc>https://www.veritasfp.com/matt-hope</loc>
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    <lastmod>2025-10-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627d7174ba73a43e39b7f4c8/d43d6550-a358-43e7-b1a9-e39c78f68526/matt+headshot+2.jpg</image:loc>
      <image:title>Matt Hope Bio - MATTHEW HOPE</image:title>
      <image:caption>Financial Advisor With over 16 years of experience in the financial services industry, Matt Hope is known for building deep, lasting relationships with his clients. As a partner at Veritas Financial Partners, Matt focuses on guiding business owners, medical professionals, and individuals approaching or living in retirement through comprehensive, tax-smart financial strategies. His passion lies in helping clients achieve clarity, confidence, and freedom as they pursue the goals they’ve set for themselves and their families. Matt earned a Bachelor of Science in Business Management with a minor in Management Information Systems from the University of Montevallo in 2006. Before co-founding Veritas, he served as a Managing Director at a national financial firm, where he played a pivotal role in shaping the structure that Veritas is built on today. Matt’s highest earthly priority is his relationship with his wife, Katy. Together, they are raising three daughters—Mattilee, Ivey Kate, and McKinley—and they also open their home to foster children in need of temporary care. A devoted follower of Christ, Matt strives to live out Jesus’ command to “Love the Lord your God with all your heart, soul, mind, and strength—and love your neighbor as yourself.” Outside of work, you’ll likely find Matt on the golf course, snow skiing, enjoying the beach, or spending time outdoors with his family.</image:caption>
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    <lastmod>2025-10-20</lastmod>
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      <image:title>Bob Ross Bio - BOB ROSS</image:title>
      <image:caption>Wealth Management Advisor Bob Ross is a Wealth Management Advisor with Veritas Financial Partners. Since entering the financial services industry in 2010, Bob has dedicated his career to helping individuals, families, and business owners build lasting financial security. He has held leadership roles within several advisory firms and brings a depth of experience in investment management, insurance solutions, and advanced planning strategies. Bob is known for simplifying complex financial challenges and collaborating with a team of specialists to deliver high-touch, tax-smart advice. His passion lies in creating customized strategies that help clients reduce taxes, protect their assets, and build multi-generational wealth. “My mission is to develop enduring relationships with clients by providing expert guidance for a lifetime of financial security.” Bob earned his B.A. in Business Administration from the University of Florida. He has lived in Hoover, Alabama since 2008 with his wife, Jen, and their three children. The Ross family is active at Hunter Street Baptist Church and involved in local youth sports. Outside of work, Bob enjoys strength training, woodworking, and spending quality time with his family.</image:caption>
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  <url>
    <loc>https://www.veritasfp.com/stewart-parks</loc>
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    <lastmod>2025-10-20</lastmod>
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      <image:title>Stewart Parks Bio - STEWART PARKS</image:title>
      <image:caption>Registered Representative Stewart began his financial services career in 2013. He serves his clients’ needs across various markets from individuals, families, and business owners. His focus is on “tax-smart” efficiencies. Stewart is a firm believer in the philosophy that “consistency, trumps occasional brilliance” when referring to his clients’ long-term objectives. Stewart is a native of Huntsville, Alabama. After obtaining his degree in Business Administration from his beloved alma mater, Auburn University, he moved to Birmingham, where he has lived since 2012. He and his wife, Anna Claire, got married in July of 2021. They are both active members of Redeemer Community Church. Stewart has been a long-time member and formerly served as President of The Phoenix Club of Birmingham, who raises money for The Boys and Girls Clubs of Central Alabama. In his leisure time, Stewart enjoys traveling with Anna Claire, cooking, fishing, and hunting. He is an avid fan of Auburn &amp; NFL football.</image:caption>
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    <loc>https://www.veritasfp.com/licensing-privacy-policy</loc>
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    <lastmod>2025-06-09</lastmod>
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  <url>
    <loc>https://www.veritasfp.com/our-process</loc>
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    <lastmod>2025-07-09</lastmod>
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    <loc>https://www.veritasfp.com/landon-davis</loc>
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    <lastmod>2026-03-20</lastmod>
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      <image:title>Landon Davis Bio - LANDON DAVIS</image:title>
      <image:caption>Director of Investment Operations With 15 years in the financial service industry, Landon Davis serves as Director of Investment Operations, where he plays a critical role in ensuring the efficiency, accuracy, and integrity of portfolio management processes. With his experiences in banking, planning, investments, and compliance, Landon is known for his hard work ethic and commitment to excellence. Landon works behind the scenes to support advisors and clients alike, helping deliver a seamless investment experience and dependable outcomes. Landon brings a disciplined approach to his work, focusing on optimizing operational workflows, maintaining compliance standards, and supporting strategic investment initiatives. His dedication to continuous improvement and problem-solving allows his team to operate with confidence and precision in an ever-evolving financial landscape. Above all, Landon’s greatest priority is his family. He is married to his wife, Kayla, and together they are raising their two sons Titan(8) and Ryker(6). He values the time they spend together and is deeply committed to being a present and supportive husband and father. Outside of the office, Landon enjoys going to the gym, sports with the kids, and family camping trips. Whether at the gym or watching the game, he brings the same energy and focus to his personal life that he does to his professional role. Landon has competed as a competitive bodybuilder winning 2015 Mr. Central Alabama and 2025 Mr. Birmingham.</image:caption>
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    <loc>https://www.veritasfp.com/morgan-bruce</loc>
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    <lastmod>2025-10-20</lastmod>
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      <image:title>Morgan Bruce Bio - MORGAN BRUCE</image:title>
      <image:caption>Practice Manager Morgan has a passion for leading teams and driving business success. She grew up in Pelham, AL, and attended the University of Alabama, where she graduated with a Bachelor's degree in Business and Dance. During her time at Alabama, Morgan was a proud member and captain of the Alabama Dance Team, where she honed her leadership and teamwork skills.  Outside of work, Morgan is a devoted wife and mother of two daughters, Elliott and Palmer. She enjoys spending time with her family and can often be found outside, going to the pool, or having dance parties with her girls. Morgan's love for dance has stayed with her throughout her life, and she enjoys sharing her passion with her children. Morgan is known for her positive attitude, strong work ethic, and commitment to excellence. She is dedicated to driving business success and ensuring that her team members have the support they need to excel in their roles. Whether she's leading a project or spending time with her family, Morgan brings her best effort and infectious energy to everything she does.</image:caption>
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    <lastmod>2025-07-09</lastmod>
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